High School Research Paper Writing Service

<h1>High School Research Paper Writing Service</h1><p>A inquire about paper composing administration offers help with the making of papers, and structures to submit to different school or college. A composing specialist co-op can help compose a strategic plan, theory, and understudy inquire about papers. There are a few different ways you can go to for help with composing your examination paper.</p><p></p><p>First, consider utilizing the administrations of a composing master to help with your secondary school inquire about paper. In the event that you have a genuine requirement for your theme, at that point you should discover somebody who can assist you with composing it. In any case, in the event that you don't figure you can compose it yourself, at that point it is most likely best to locate an expert to assist you with the paper. The sort of individual you pick will decide the kind of paper that is created.</p><p></p>< ;p>If you want to compose your own paper, at that point a composing administration is the ideal decision. Secondary school inquire about paper composing administrations will offer you the instruments you have to make your paper. They will assist you with making an enticing theory proclamation, talk about your discoveries, and arrangement the paper. Since the sort of paper you are going to create relies upon the objective of the paper, it is basic that you decide the objective first. You may just need to expound on a theme or technique, however someone else may require an alternate paper.</p><p></p><p>When your scholarly paper is expected, your administration may should be all set by a similar time. This implies they will be prepared to compose the paper around the same time you get it. Your composing specialist co-op will assist you with setting up the paper to submit so you can abstain from modifying it without any preparation, which can take days.</p& gt;<p></p><p>If you are thinking that its hard to concoct points for your secondary school look into paper, at that point look for counsel from an author. You can talk with them about what you might want to expound on and why. They'll likewise disclose to you how they can assist you with composing a paper.</p><p></p><p>If you might want help with your scholarly paper or need assistance for your secondary school examine paper, a composing administration can furnish you with all the direction you need. They can work legitimately with you to locate the best subject to accommodate your exploration. They can likewise assist you with formulating a solid contention for your postulation articulation, and afterward style the contention to fit the structure. A composing administration can assist you with making the progress you are searching for in your article and gives you the certainty to introduce it before your teacher or anybody else.</p>& lt;p></p><p>A composing administration can likewise assist you with arranging your paper. The best essayists on the planet regularly neglect to organize their own composing appropriately. With the assistance of an expert composing administration, you can without much of a stretch figure out how to design your paper and spare yourself a great deal of time and exertion. Secondary school investigate paper composing administration experts can likewise assist you with the exploration and references, so you will have the option to present your paper with the most relevance.</p><p></p><p>Most composing administrations offer a few selections of points for you to browse. With their skill, they can locate the best point for you. For those understudies who discover composing testing, this administration can give the help you have to compose an article, or research paper that gets a high evaluation. You can go to a composing administration for secondary sc hool look into paper composing support and make scholastic progress for your school.</p>

Network Technical Essay Sample

Network Technical Essay SampleWhether you're a college student or an adult, there is a possibility that you might be seeking for ways on how to prepare for the essay writing portion of your classes. There are various ways on how to prepare for your essay. Below is a network technical essay sample for you to help you out in preparing for it.Learning the rules of grammar and punctuation are very important. This is especially true when you are writing a technical paper for your studies. It is important that you know the basics about how to write a paper. This is part of the set of tips that you need to know if you really want to be successful.The next tip is that you have to find a book or course that can help you learn about technical papers. This is a good step in order to help you out. However, don't wait until the last minute, as this will make you unable to catch up and write.You also need to look for online resources. There are a lot of sites that are dedicated to helping people s tudy. They have articles that can help you with technical essays.Homework is always important. There is no way around it. However, you need to make sure that you do not put too much work on it. Instead, just set it aside when you are finished, and then return to it later.Try to make your essay interesting. This is not only a technical essay, but it is also something that you should be very passionate about. It is better if you can find an idea or topic that interests you.When it comes to essay writing, most college students feel that they have a hard time. However, it is all about preparation. You have to find ways to help you out in order to be successful with it.Make sure that you always follow these tips, and you will be well on your way to writing your networking technical essay sample. You should also remember that by writing this type of paper, you can actually get a degree and this will be a big deal for you.

How to Be Good at Writing English Essay - Learn These Essay Writing Tips

How to Be Good at Writing English Essay - Learn These Essay Writing TipsIf you are writing a paper and need to know how to be good at writing English essay, here are some tips for you. Whether you are writing a paper for college or an exam, it is very important that your paper will look convincing enough. In this case, these tips for writing an English essay will help you.First, you have to learn how to spell correctly. Learning how to spell correctly can be very helpful. This is because, people usually prefer to write papers that are written well or spell correctly.Second, you should make sure that you are writing well by practicing grammar. Learning how to write a good essay or an English essay that contains good grammar will surely help you make a good impression on your readers. You can practice grammar using a grammar checker software, which is available for free on the internet.Third, you should practice a good sentence structure. It is important that your sentences contain a c lear and precise meaning. Your sentences should also be grammatically correct, so that your readers would not get confused when reading it. If you want to know how to be good at writing English essay, you have to make sure that your sentences contain a clear and precise meaning.Fourth, you have to make sure that your writing is organized and easy to read. It is important that your paper is organized in such a way that you can easily find the important information you need easily. There are programs available for writing and editing that can help you organize your paper. These programs are available for free on the internet.Fifth, you have to make sure that your paper is good essay. You should take time to proofread your essay. You have to make sure that your paper is always perfect. Proofreading your paper before submission will give you an idea on how to be good at writing English essay. Proofreading will also help you to find grammatical errors in your paper.Lastly, you should als o practice your writing skills. You can make use of programs that can help you practice your writing skills. There are online software that you can use to do this. You can also take help from your English teacher. Your English teacher can also provide you with some examples of good essays.Essay writing is not that easy. It takes a lot of practice to become a good essay writer. By taking the tips for writing an English essay mentioned above, you will surely be able to produce high quality essays.

Facts, Fiction and Interesting Topics for Essay

Facts, Fiction and Interesting Topics for Essay Another good idea is to receive some totally free essay examples of different kinds and on various subjects to find a general idea of the way in which a thriving debatable paper looks. It's not recommended that you write whenever your mind isn't settled. You may believe that interesting essay titles do all of the work, permitting you to add obvious examples and share ordinary ideas. One other great issue is should you pick one of the personal essay topics for college applications, you'll be in a position to stick out from the crowd of people who are likely to choose easier topics. To compose an impressive short essay, especially during an examination, you should be in a position to hit the question and give a straightforward answer while at the exact same time observing the most suitable structure of an essay. Examining each side of the issue can assist your readers form their own opinions. Whether for a research paper or a book report or anything between, students often face difficulties which could lead to putting off of writing and other similar bad habits that could result in a terrible grade. Put simply, you might use unique approaches to problem solving. Remain realistic and pick a topic you're able to research. Make sure that your topic is readily discussed and argued. A research topic has to be actual and updated. Selecting a persuasive topic is an authentic art. Interesting Topics for Essay: No Longer a Mystery Thus, you have to have a research field (area), tools you will use for researching, research techniques, and clearly, it's necessary for you to come to certain outcomes. Obviously, it's possible to pick a qualitative study design, but it doesn't always help to eliminate statistics. Make certain that you take them seriously as a number of the topics may have an intriguing twist which you will want to discover and describe in the text. Since it's such a huge subject, you're going to want to narrow your paper down to a particular angle. Whispered Interesting Topics for Essay Secrets Research paper is an arduous job for the research students that they need to manage doing somehow. Essays have turned into an integral component of formal education. If you've got one of the top rated personal essay topics, it is going to be quite simple to come across such interviews with these individuals. Writing eating disorders essay is simply one of the numerous writing services provided by Essay Agents. As a college student, you're predicted to write top quality essays. You will need to understand how to compose an effective essay as it is a typical foundation for a student's grade. You could be given the topic straight away by your professor, or you could be free to decide on the topic yourself. At the close of the day, the student will feel that she's a master in the area. The Hidden Truth About Interesting Topics for Essay It is an impossible task to compose a very good history paper if you write about something you find boring and don't care about whatsoever. For instance, if you're in biology class and your teacher says you will need a paper doing something about DNA you're going to do research on all potential areas that it is possible to write about. Understand your topic well and make certain you explain your points in easy and understandable language. To choose which subject you're likely to discuss, it's vital to see the complete collection of good persuasive speech topics from the specific area of study. This way you'll limit your topics to the one which is ideal for you. You might narrow this wide topic to talk about poverty in your community or a particular region. The Nuiances of Interesting Topics for Essay You pick the topic, write a great essay, submit it and fail to acquire the maximum grade. Before you even begin writing an essay, it is crucial to understand what you would like to say. If you wish to write a superior history essay you'd better select a topic that's familiar to you. You've got to compose an informative essay. If you enjoy the subject of your history essay, you will delight in doing research for it. There are a number of factors that have to be considered if you wish to select a workable and intriguing essay topic. Pick an intriguing essay topic, and you are going to start enjoying it. Deciding upon the correct essay topic can occasionally be rather challenging.

Company Motivational Profile Paper - 2752 Words

Company Motivational Profile Paper Microsoft Corporation is a worldwide industry with an annual income of more than $33 billion. Microsoft is more the then largest software and computer company in the world, they are a cultural phenomenon. At the company’s core they base themselves off of producing, developing, manufacturing, and licensing computers and software products. Some of these products include operating systems, server applications, business and consumer applications, developing tools and Internet software. This monster corporation is lead by Bill Gates, one of the world’s wealthiest men and business censor. This company has successfully placed at least one of their products in every home computer in the world. This feat†¦show more content†¦The best way Microsoft creates their representation of the company is by constructing the path for future leaders. Microsoft as a company to become more resourceful has reorganized their structure twice. In 2005 to give the executives more pow er in Microsoft the company reorganized into three large business divisions. Then by 2009 Microsoft made a change in the organization by splitting the divisions into five product groups (Willis, 2010). Because Microsoft is a public corporation the shareholders vote for their board of directors. The board of directors is the ones that appoint the president, vice president, secretary, treasurer, and top executives. As of today Steve Ballmer is the current CEO of Microsoft, and Bill Gates stays as the chairman. From Microsofts structure they organize their divisions which focus on specific services. What makes each division proficient to the products of Microsoft is that they all have their own customer service, research, and development staff. The five divisions in Microsoft are Entertainment and Devices, Microsoft Business, Windows amp; Live Windows, Online Services, and Server Software (Willis, 2010). Each Microsoft division handles different areas regarding advertisement, Xbox, PC operating software, and business related software. This type of organization for Microsoft is expensive, but allows the divisions toShow MoreRelatedLeadership, Training, Staffing Employment And Developments Of Indian Manufacturing Units And Indian Organization Essay847 Words   |  4 Pagesmotivation in the organization. According to the aims and objects of the study, this chapter will also discuss the literature in connection with the role of leadership and motivation in the Indian manufacturing units and the Indian organization. 1.1 Company Profile Hero cycle is a creation of belief. The philosophy there is a team work, commitment and their s prudence. They started their journey before the INDO-PAK separation (before independence).the four brothers started it that has everything unityRead MoreTeam Work and Motivation1259 Words   |  6 Pagesorganization should be its people. 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Understanding International Market Environment Coca-Cola

Question: Discuss about the Understanding International Market Environmentfor Coca-Cola. Answer: Introduction One of the most noteworthy global trends is the rapid and continuous growth of international businesses(Cateora, 2008). Intercontinental integration of trade, investment, technology, and communication is bringing economies together. New technologies have increased the rate at which companies are becoming multinational. The understanding international market environment is the fine line that determines the success or failure of a global company(Mhlbacher, 2006). It involves acknowledging that people around the globe have different needs. Companies like Coca-Cola, Nike and Dominos are some of the organizations that have successfully adapted to the international market niche. Examples of SuccessfulUnderstanding of InternationalMarket Environment Coca-Cola is a global company that has adapted well to the global market environment. Good pricing, effective distribution network and promotion are some of the factors that have led to the success of the company. Coca Cola has a wide portfolio of beverages thus the pricing is done according to the market and geographic segment. Coca Cola is available all over the world since it has an effective distribution strategy that captures even the rural markets. Coca cola uses various promotional and advertising approaches to increase demand in the market by relating lifestyle with behavior and mainly focusing on value- based marketing. The organization appeals to the consumers emotions by using CSR as its marketing tool. It employs the both push and pulls strategies: promotions drive sales while advertising and campaigns pull customers (Czinkota, 2013) Nike marketing mix is one of the strongest and it mainly depends on the pull strategy. The company has established its hold as a market leader in shoes, apparel, and equipment (Fullerton, 2008).It focuses on producing high quality and a great variety of products including customizing shoes for every category of sports. For example, it designs cricket shoes to be 30% lighter than its competitors. It has adapted to new technology by making and selling products that have the capability to connect to iPod Nano and can evaluate the sportsperson performance. Nikeid an innovative sub-brand attracts a greater audience by allowing customers to design features of a product as per their desire and needs. Dominos is a widely known pizza chain because of its commitment to provide quality products and good service. Dominos localizes flavors to seize the market. It offers both vegan and non-vegan products. The company offers an option of whole-wheat crust which no other company is utilizing. It also uses specially designed boxes to keep food products fresh and hot and has an efficient delivery system. Dominos is famous for its quick delivery services; it is associated with fast delivery with excellent taste(Shah, 2013) Examples of UnsuccessfulMarketing Solutions The greater the empire the, the larger its capacity taking risks(Saxena, 2005). Investing in market research, advertising and campaigns can result in tremendous successes, but may as well lead to miserable failure(Alam, 2014). Microsofts Zune, Nestle and PepsiCo subsidiary Frito-Lay are examples of failed marketing as a result of having one bad aspect of marketing mix. Companies usually introduce new commodities in response to a rivals fruitful idea. However, such merchandises fail if they do not capture the customers attention or they cannot equipoise to the competition. Microsoft developed Zune in reaction to Apples successful products. Customer reviews of the product were harsh due to technical problems such as lack of an easy to use music store. Many froze as a result of software hitches making it difficult to contend with Apples reputable iPod. Microsoft invested millions in advertising without success. The company was forced to abandon the brand due to dismal results. Theme message plays a fundamental role in the success of a brand. Culture is one of the aspects to consider when formulating a theme message: it should be culture sensitive. Nestle was hit by a scandal in 1977 and still continues today when it decided to target poor mothers in developing countries. The company employed aggressive marketing and advertising tactics in Africa, South America, and Asia, advocating the view that its milk was more tasty and healthy than breastfeeding. The formula needed to be mixed with water, however fresh clean water was not readily available to their target demographic. The issue is not going away for Nestle because when infant diseases and death in underprivileged societies is discussed, a contributing factor is the elevation of formula milk and the dissuasion of breastfeeding. The product did not reflect on the message it was sending, the target demographic and power of international pressure groups (De Mooij, 2013) Brands emerge as solutions to problems by offering better products. To offer healthier and less fattening food, PepsiCos subsidiary Frito-Lay launched WOW! chips. WOW! Chips had a significantly small amount of fat since it was made using a fat substitute, olestra. However, olestra had a harsh effect on the body such as dysentery, abdominal pain, and incontinence. PepsiCo invested $35 million publicizing budget to counteract damaging views, nonetheless the sales failed miserably. The company faced lawsuits prompted by the absence of warning label. Conclusion By considering the various needs of people around the world and using the various aspects of the marketing mix, Coca Cola, Nike and Dominos are some of the organizations that have successfully adapted to the international market environment. Failure to consider factors influencing the market niche can lead to failure of a brand as illustrated in the examples of Microsoft Zune, Nestle, and Frito-Lays. References Alam, M. R. (2014). Product pisitioning strategy causing success or failure. International journal of research in commeerce and management. Cateora, P. (2008). International marketing. Tata McGraw-Hill Education. Czinkota, M. R. (2013). International Marketing. Cengage learning. De Mooij, M. (2013). Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Fullerton, S. . (2008). The four domains of sports marketing: A conceptual framework. Sport Marketing Quarterly. Sports Marketing Quarterly, 17(2). Mhlbacher, H. L. (2006). International Marketing: A global perspective. Cengage Learning EMEA. Saxena, R. (2005). Marketing Management. Tata McGraw-Hill Education. Shah, R. (2013). Impact of marketing mix elements on customer loyalty: A study of fast food industry. Prestige international journal of management and research, 6(2/1),54.

Greener Pastures

Executive Summary This report examines the viability of the entry of Hydrocap into one of two markets, namely one that is consumer oriented or one that is commercially oriented. This report was able to discover through the utilization of the Juste et al. (2008) article that due to various barriers to entry in the consumer market it would be more viable and less risky to enter into the commercial market.Advertising We will write a custom case study sample on Greener Pastures specifically for you for only $16.05 $11/page Learn More This decision is bolstered by the fact that the current commercial market (golf courses) that the company is targeting has been experiencing a problem as of late involving environmental concerns regarding the condition of local ground water sources that have been affected by both the runoff from fertilizers utilized on the golf courses and the excessive amounts of water that is being used to maintain them. Since the product of t he company (Stagreen) is capable of increasing the amount of water retained by the root system of grass this presents itself as viable product that should resolve the issue of wasteful water usage by golf courses. This report proposes the strategy of pursuing a customer oriented market orientation in order to develop a sufficient client base while at the same time pursue a corporate brand redesigning campaign in order to make the company more in line with the â€Å"Green Movement†. By doing so the company will be able to present itself as a viable solutions provider towards managers of gold courses for the continued criticism leveled against them for wasteful water and effect of fertilizer run offs on local ground aquifers. Background Information This particular case study examines the case of Hydrocan, a new incorporated company that plans to enter into the Canadian fertilizer market utilizing its unique product Stagreen. What sets this particular type of fertilizer apart fr om other such products in the market is the fact that it promotes the root systems of grass to store more water thus reducing the amount of water needed to maintain your average lawn of grass by about 40%. In this particular case setup there are two means of market penetration that Hydrocan can choose from:Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More 1.) It can choose to penetrate the consumer market which is composed of a highly competitive and fully saturated market where two main competitors (Scott’s Co. and Ortho Chemicals) control 50% of the market share with discount stores, specialty stores and home improvement stores being the 3 main methods of retail in this particular market. It must be noted that based on the case data Canadians spent $2.3 billion on gardening at the retail level with $315 million going directly into fertilizer sales. As such the Canadian consumer market is both a highly competitive while at the same time highly lucrative consumer market given the amount of money spent on a yearly basis 2.) The second means of market penetration in this particular case is for Hydrocap to aim for the consumer market with the purpose of gaining the consumer patronage of the various golf courses within Canda. As indicated by the case data there are currently 1,800 golf courses within Canada, due to the well known water demands of such courses the water retaining properties of Stagreen should prove to be rather enticing given the continued pressure of environmental groups on course owners due to the amount of water utilized in maintaining such courses and the subsequent fertilizer runoff which affects the aquifers within local environments. It is still undecided as to what market should Hydrocap attempt to penetrate, what particular type of market orientation would be te most appropriate and finally what strategies would be the best to utilize i n order to maximize the potential earnings of the company. As such the purpose of this report is to detail the various problems, situations and strategies that can be utilized in this regard and come up with an effective solution to the problems seen in the case study data. Statement of the Problem Based on the data from the case study, the main problem in this particular instance is whether Hydrocan should attempt to penetrate the consumer or commercial product with their initial product Stagreen.Advertising We will write a custom case study sample on Greener Pastures specifically for you for only $16.05 $11/page Learn More While each market has its own appeal to Hydrocan such as the $315 million consumer fertilizer market or the 1,800 golf courses within Canada at the present which spend an average of $104,000 to $300,000 on course maintenance, the fact remains that Hydrocan as a recently developed business venture is only capable of producing 180,000 kilograms of its product per month. This is equivalent to 18,000 10 kilogram bags if it were to attempt to venture into the consumer market or 3,600 bags if it were to opt for the commercial market. As evidenced by its limited capacity for production this shows that while it would be possible for the company to attempt to focus on both markets the fact remains that the costs associated with market penetration, sales and advertising is already quite large for venturing into one market making the costs associated for going into two that much more considerable. Market analysis studies such as those by Hughes et al. (2010) explain that for any newly established business venture what is important is to â€Å"define† itself in that it develops a specific strategy for targeting one particular market instead of trying to appeal to all market segments that it sees (Hughes et al., 2010). The problem, as Hughes et al. (2010) explains, is that by attempting to appeal to all the market s egments that are targetable based on a particular product line is the fact that it stretches both the resources and manpower of the company too thinly. While a multiple market approach is plausible for far larger companies the fact remains that the limited production capacity, capital and manpower available to business startups makes this a risky strategy with little opportunity for success given the dynamics seen in most markets especially when taking into consideration the actions of competitors within the same market. Aside from the inherent difficulties of the multiple market approach are the problems found within the target markets of this case as well. Products within the consumer market are primarily sold through 3 channels: discount stores (ex: Wal-Mart, Sears etc.), specialty stores (ex: nurseries), and home improvement stores (ex: Home Depot).Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More While it may be true that many of these establishments have been expanding their selection of fertilizers and home gardening tools due to increased consumer demand the fact remains that the Canadian home gardening market is highly competitive with the top two firms (Scotts Co and Ortho Chemicals) controlling nearly 50% of the market share. With the price offerings of the products of both of these companies being roughly in line with the price to be set for Stagreen this presents itself as potentially disastrous situation given the fact that the products of these companies have far greater brand visibility, have a longer history of consumer usage of their products and as a result have a greater degree of â€Å"trust† between the company and consumers regarding the quality of the product being sold. Park Steensma (2012) explains that there are two ways in which business startups can rival well established competitors within the same market (Park Steensma, 2012): 1.By giving b etter price offerings 2.Presenting a better product Since the Hydrocan is situating the price range of its products at the same range as those by other fertilizer manufacturers then its strategy would obviously be that of presenting a better product which it apparently does so since Stagreen can supposedly cut down on the water costs associated with maintain a good looking lawn. The problem with this strategy lies in whether or not consumers will opt for this particular type of product given the properties of the fertilizers they have been so used to when maintaining their lawns. While it may be true that the case presented indicated that Stone Age Marketing Consultants said that local consumers within Canada didn’t have a particular brand preference when it came to what type of fertilizer to use on their lawns, this particular fact is a little hard to believe since studies such as those by Dahlqvist Wiklund (2012) it is show that in one way or another there is a certain deg ree of brand preference despite the fact that customers don’t overtly show it (Dahlqvist Wiklund, 2012). As Dahlqvist Wiklund (2012) explains, consumer are creatures of habit in that while they may not overtly show it nor voice it out they tend to gravitate towards particular brands that they have utilized continuously for quite some time (Dahlqvist Wiklund, 2012). Since the products of Scotts Co. and Ortho Chemicals have been around for much longer it I plausible to imagine that consumers would gravitate towards those instead of a new brand despite the unique properties associated with Stagreen since the prices are within the same range. In the case of commercial markets the target consumer are the 1,800 (and increasing) golf courses that are within Canada. Unfortunately the main problem with penetrating this particular market is the fact that golf courses owners tend to stick to a particular brand when it works due to problems associated with testing new brands and seein g them subsequently fail resulting in a destroyed course. Taking this into consideration what is needed in this particular case is to develop a strategy that takes into account the concerns of golf course managers in maintaining a health golf course while at the same time addressing the issue of the continued criticism being levied against gold courses due to the sheer amount of water they consume and the fact that the spill off from the fertilizers they use contaminate underground water supplies. Situational Analysis In order to create a proper situational analysis the article â€Å"Franchise firm entry time influence on long term survival† will be utilized in conjunction with the analysis of the data from the case study as well as other research material. The main reason this particular article was chosen was due to its focus on the long term survival of franchises through early entry into a particular market. It presented the reasons as to why late entry into a market by a rival company often has a far lesser chance of survival as compared to a company that has already been well established within the local community. Taking into consideration the fact that Hydrocan is a late competitor into the Canadian fertilizer market, this article will help to explain the problems with entering into specific markets, what strategies can be utilized and the degree of success to be expected. Swot Analysis Strengths Weaknesses Unique Product Attributes -When examining the types of product attributes seen in the other products shown in the case study it can be seen that Stagreen focuses on a different attribute (i.e. fewer times needed to water the grass) as compared to the other types of products available in the market which focus on the strength of the fertilizer and how it would help plant growth. Appeals to Environmentally Conscious Consumers -Since Stagreen enables people to save on the amount of water they use in maintaining their lawns this creates an e ntirely new dynamic for the product making it more appealing to consumers that are environmentally conscious. Fully Equipped Production Facilities -As seen in the case study data, Hydrocan has a fully equipped production facility that will enable the company to meet demand well into the future while at the same time having sufficient room for subsequent expansion and improvement of current facility equipment. Established Supply Chain Network -it was seen that the company already has a well established supply chain network thus making it a lot easier for products from the company to get to consumers in various locations throughout Canada. Fully Saturated Consumer Market -The main weakness of the entry of Hydrocan into the Canadian fertilizer industry is the fact that the consumer market is already fully saturated with several other brands with two in particular (owned by Scotts Co. and Ortho Chemicals) dominating 50% of the market. This makes entry into the market arduous at best imp ossible at worse since the company will in effect have to contend with well established brands Pricing Scheme Utilized -The pricing scheme utilized by the company, while competitive, is still within the same price range as some of the more popular fertilizer products within the consumer market. This means that it is not implementing a strategy of â€Å"lean business† in order to cut costs in production which will result in customers not seeing the difference between what Hydrocan is selling compared to other well established brands resulting in most consumers choosing a brand they trust. Production Rate -The company is only able to produce 180,000 kilograms of Stagreen a month which limits the number of markets and areas is it is able to penetrate Shipping, Storage Costs and Seasonal Demand -The company has high shipping and inventory costs which is further complicated by seasonal demand of the product being sold. Opportunities Threats Environmental Concerns -Criticisms r egarding the water usage and subsequent adverse environmental effects necessitates the need for golf course managers to develop new strategies of golf course maintenance that requires less water and produces a far lesser degree of fertilizer run off that affects local aquifers. Due to the properties of Stagreen which results in roots absorbing more water this will enable golf managers to utilize less water in maintaining courses thus defusing the continued criticisms regarding their wasteful usage of a shared natural resource. Becoming a Niche Market Pioneer -Due to the unique properties of Stagreen this will enable Hydrocan to become a market pioneer in a niche market that specifically caters to environmentally conscious consumers. Thus the company won’t have to compete directly against Scotts Co. or Ortho Chemicals for consumers since the fertilizers these companies utilize are of a completely different type than the one Hydrocan markets (i.e. they focus on growth or the sl ow release of nutrients instead of water absorbency) Price War -The main threat to the company at the present is the possibility of a price war between the major competitors in the consumer market today. Should this occur the company will be unable to sustain a lower price scheme over the same period of time as the larger companies due to its small capital and the lack of alternative revenue streams Development of New Environmental Legislation -Should the Canadian government develop new environmental legislations regarding the current number of golf courses due to concerns regarding their rampant and wasteful water usage what may occur is the subsequent closure of several courses in order to limit their impact on the local environment. Consumer Preference –One issue that may come up is the potential for consumers not to care at if Stagreen is able to help grass retain more water since they care more about how the grass grows and at what rate as compared to how many times they have to water it. Marketing Mix Product When examining the products utilized in this particular case study it can be seen that the products developed by Scotts Co and Ortho Chemicals focuses more on continuous release or maximum growth formulas. While such products are effective in terms of their ability in providing sustained growth to grass the fact remains that the strength of the various chemicals utilized has an inadvertent effect on the local ecology especially when used on a large scale. Various environmental groups have stated that when such fertilizers are used on golf courses the runoff water which contains various percentages of the chemicals utilized in the fertilizers can actually contaminate local ground water making it in effect undrinkable. While such fertilizers have little impact on the local ecology on a small scale the fact remains that the concerns brought up by these environmental groups does show the necessity for a type of fertilizer that is either harmle ss when combined with groundwater or can reduce the necessity of repeated uses of large amounts of water in order to maintain a golf course. It is in this regard that the fertilizer developed by Hydrocap (Stagreen) can in effect resolve the issue present in golf courses around Canada. On the other hand since this particular problem doesn’t exist in the case of small scale operations such as your average home lawn such a product doesn’t seem as ideal since most home owners prefer the properties seen in the products developed by Scotts Co. and Ortho Chemicals since they are basically after the sustained and maximum growth potential of the grass on their lawns. Price When analyzing the price levels set by the company per 10 kilogram bag of fertilizer ($22.50) as compared to the pricing scheme adopted by other companies within the same category (ex: Scotts Turf Builder- $24.50, Ortho with pesticide – $23.99) it seemingly looks like the product of Hydrocan is set at a competitive price range. Place Due to the seasonal weather within Canada this greatly constrains the sale of fertilizer products during particular seasons. While other companies have gotten around this by having product offerings for indoor plants and gardens the fact is that Stagreen really cannot compete with them in terms of versatility due to the fact that the unique quality of Stagreen in that it helps to retain water which indoor plants and gardens don’t really need in abundance. It must also be noted that the seasonal shifts also places a distinct burden on the company in terms of storage costs for unsold fertilizer during the active months of sales. One way around this would be to shift current inventory for sale to international locations such as the Philippines where the weather is the same all year round however considering the costs of shipping and international product promotion this doesn’t seem like a viable option at the present given the limited prod uction capacity of the company. Promotion What the pricing scheme doesn’t indicate is that various fertilizer companies spend nearly 20% of their sales revenue on marketing activities with another 4% going directly into advertising (ex: Miracle-Gro has the highest brand name awareness among consumers to date). It must also be noted that a large percentage of the money that goes into marketing by these companies goes into a variety of support systems for discount retailers (i.e. training for representatives, brochures etc). With Hydrocan only willing to utilize $104,000 for magazine advertising, $84,000 for newspaper advertising and $225,000 for seasonal discounts the fact still remains that the main â€Å"players† within the consumer fertilizer market are obviously spending more than Hydrocan and spending it on a strategy that maximizes both the level of brand awareness for their product as well as the degree of support that discount stores can utilize in selling it (i .e. more informed in-store representatives and promotional material that can be handed out to customers such as brochures. As such with the bulk of sales being made through discount retailers it becomes obvious that players in the industry such as Scotts Co and Ortho Chemicals have a massive lead in terms of the level brand awareness they have generated and the means in which they promote and encourage sales of their product. Environmental Analysis- Combining the Article Viewpoint with Current Case Situation The article â€Å"Franchise firm entry time influence on long term survival† by Juste et al. (2008) presents a rather interesting outlook on company survival by focusing not on the market forces of supply and demand or even on methods of sustained development through management innovation, diversification and subsequent product development but rather it focuses on the concept of early entry as being a highly influential factor in the long term survival of a company. This is a particularly interesting position to take especially when considering the fact that nearly 90% of all early entry businesses into new markets or new businesses with innovative approaches to address a particular need within a specific niche market fail within the first 5 years. In the case of Juste et al. (2008) study it can be seen that the aim of the author was to show how companies in Spain established in the early 1950s – 1980s have been able to survive for so long due to their early entry into the market. This was done by comparing the survival rate of company entries into the same market at later dates and how they were unable to usurp the position of companies that were established much earlier. It is based on this that it can be assumed that the overall goal of the author was to prove that when it comes to investing into a particular company or entering into a particular market it is best to do so as a market pioneer especially in cases where franchises are establ ished in new international locations. In the case of Hydrocap it obvious from the case study data that it is not a market pioneer and is in fact planning to enter into a fully saturated consumer market which significantly reduces its chances for long term survival. Juste et al. (2008) elaborates on the problems that companies such as Hydrocap may experience by stating that entry time influences the type of strategic decisions a firm can employ as well as its long term survival. It was their hypothesis that the earlier the entry of a particular franchise into the Spanish market the more likely it was to establish itself and result in long term survivability. On the other end of the spectrum the study also showed that in cases where late entry was seen there would be a lesser degree of market survivability due to the presence of already well established brands (Juste et al., 2008). It is based on the Juste et al. (2008) study that it would seem to be inadvisable to attempt to penetrat e the consumer market segment indicated in the case due to the already well established actors within this particular market. Position of the Researcher The position of the researcher for this particular case study is one that advocates entry into the commercial market segment as well as a complete redesign of the way in which Hydrocap presents itself as a business in order to both take advantage of the first entry position as a company that supplies exactly what golf course managers need in order to mitigate the criticisms regarding wasteful water usage (i.e. since Stagreen enables grass roots to hold more water) while at the same time takes advantage of the growing awareness within Canada regarding environmental conservation. Analysis of Alternatives In the article of Ordish (2006) it can be seen that early and late entrants into a particular market had varying operational and management strategies which Ordish (2006) explains is a direct result of having to contend with different market situations (Ordish, 2006). Ordish (2006) goes on to state that in the case of early pioneers into a particular market there are rarely any other competitors and as such this enables them to establish a customer oriented rather than a competitor oriented strategy (Ordish, 2006). This is particularly important to take note of in the case of Hydrocap penetrating into the commercial market segment since the case data indicates that most golf course managers develop long lasting relationships with particular supplier and that it takes a great deal of effort in order to establish these profitable relationships in the first place. There are actually three components to market orientation that should be taken into consideration when it comes to deciding how a company will choose to act within a competitive environment, these are: customer orientation, competitor orientation, and inter-functional coordination. In the case of customer orientation a company spends what resources it has in gathering data on the needs and behaviors of various consumers, the same can be said for competitor orientation however it focuses on competitors instead (Smeets and Yingqi, 2010). It must also be noted that either method has a distinct weakness. Focusing too much on consumer orientation can actually blind a company to changes in the market or may actually stifle innovation since the company focuses too much on consumer satisfaction rather than changing based on trends (Smeets and Yingqi, 2010). Focusing too much on competitor orientation on the other hand results in too much time and capital being placed on competitive activities which results in companies at times neglecting their consumer bases and focusing too much on getting ahead of the competition (Relationship and innovation orientation in a business-to-business context, 2010). On the other hand both methods also have their own respective strengths such as the customer orientation strategy being more effective in uncerta in markets whereas competitor oriented strategies become effective in fast growing markets (Smeets and Yingqi, 2010). Taking such factors into consideration it can be seen that what is needed in the case of penetrating the commercial market segment specifically targeting golf courses is a customer oriented market strategy where the company focuses on developing a long lasting relationship with golf course owners in order to develop a certain degree of product patronage. This is due to data presented by the case study which indicates that it isn’t market forces per see that results in sales in this particular category but the means in which the company interacts with its consumers which results in sales of the product in question. As such the company can become a first mover in this market by presenting a unique product that addresses an apparent problem. Taking this into consideration, Costa (2011) explains that in cases where a company is the first mover in a particular mark et this gives it a considerable advantage by the mere fact that it can focus on a customer oriented strategy without having to worry about subsequent problems related to inter-market competition within the immediate future (Costa, 2011). This allows the company to develop itself as a viable brand and develop a well established reputation within its chosen market through a strategy that focuses more on developing proper relations with consumers. Costa (2011) goes on to state that â€Å"the power of a well established brand should never be underestimated since it can enable a company to persevere in the face of severe competition via the strength of its brand alone† (Costa, 2011). This particular statement by Costa (201) is in direct relation to what Juste et al. (2008) defines as â€Å"pioneering advantages† in the case of franchise firm entry times. From the perspective of Juste et al. (2008) â€Å"pioneers benefit from brand loyalty, higher switching costs and pre-em ption of scarce resources such as locations, brand reputation or customer preferences† (Juste et al., 2008). Recommendations It is the recommendation of this report that aside from pursuing a customer oriented market orientation that the company should also change its image in order to match that of the â€Å"Green Movement† within Canada in order to better diversify itself from its competitors within the same market due to the fact that its product (i.e. Stagreen) in effect promotes natural resource conservation. What is the Green Movement? The concept of going green is based off the process of altering approaches towards the consumption and utilization of resources so as to ensure a more environmentally friendly method of using and consuming resources. The basis behind this is the assumption that since the Earth is a closed off ecosystem with a finite amount of resources if nothing is done to conserve and ensure these resources stay replenishable in the long run there may come a time when the Earth will no longer be able to support human civilization. Such an assumption is not without merit, as the human population continues to expand so too does the demand for resources increase. Unfortunately resources that command the highest demand (wood, fresh water, and food) are only replenishable to a certain extent while others have a set amount (oil, gas and certain chemicals) and cannot be replenished at all. Advocates of environmental conservation such as former U.S. vice president Al Gore continue to reiterate the need to change the current rate and method of consumption so as to better utilize resources to ensure that they will continue to remain there for future generations. It must be noted though that the concept of going green is not a recent trend rather it has been going since the early 1970’s through the creation of various recycling programs and centers. Despite this, it has only been within the past decade that the concept of enviro nmental conservation has entered into popular culture. Advocates such as Al Gore, Nichol Richie, Lance Bass and various other pop culture icons were among the primary reasons why environmental conservation became popularized with younger generations today. Reasoning The reason behind this proposal is quite simple, Canada itself has been undergoing a subsequent shift as of late wherein the concept of environmental conservatism has not only gained ground with government legislators but with people within local communities as well. More people are â€Å"buying green† than ever before and more and more companies are attempting to â€Å"green wash† themselves in order to conform to this new movement. By changing the image of Hydrocap into a promoter of â€Å"green technologies† golf course managers will be more easily persuaded to patronize the use of Stagreen since it will enable them to state that they are utilizing â€Å"green† methods of natural resource c onservation. This is beneficial for golf courses since it allows them to stay in business and promote themselves as being environmentally conscious while at the same time this produces a health profit for Hydrocap in terms of the continued patronage of such courses to their products. Action Plan First mover franchises need to stay relevant within their prospective markets by changing along with new consumer tastes (Relationship And Innovation Orientation In A Business-To-Business Context, 2010).This was seen by some of the new dietary innovations enacted by restaurants such as Wendy’s, Burger King and Olive Garden in order to keep pace with a consumer market that is slowly but surely turning towards healthier options in their food choices. This push towards company innovation is lacking within the commercial fertilizer industry wherein instead of responding appropriately to the statements presented by various environmental groups against the effect of fertilizers on local gro und water it has continued to be â€Å"business as usual† for these companies. Such a lapse in judgment should not be present in any long term survival strategy and as such Hydrocap can take advantage of this situation by pursuing the following strategies: 1. The first strategy that should be pursed is to gear all advertising and product promotions for Stagreen to be in line with the â€Å"Green Movement† this means presenting study data, product results and firsthand accounts showing how the product promotes environmental conservation by reducing the necessity for the continued watering of grass. The purpose behind this is to be able to rebrand the company as a pioneer in the fertilizer industry in its pursuit of natural resource conservation through a product that saves water. By doing so, the company will be able to enter a niche market within the fertilizer industry that focuses specifically on people that are either conscious of the environment or want to appear t hat they are conscious about the environment. 2. The second strategy is to create a customer oriented market approach that focuses on developing a long term relationship with the various golf courses within Canada. By developing strong ties with course managers and by presenting Stagreen as a means of resolving the continued criticisms hurled against golf courses by environmental activists the company will in effect be able to both resolve the issue of golf courses being labeled as environmentally wasteful while at the same time producing a significant degree of product patronage. 3. One of the inherent weaknesses of the Juste et al. (2008) article was the fact that it neglected to elaborate on the possibility of new competitors armed with either more potent resources or capabilities from entering into the market and overtaking a first mover franchise’s market share. In order to avoid this possibility from occurring to Hydrocap, once the company has been firmly entrenched int o its specific niche market the third strategy that needs to be implemented is to focus on an inter-functional competitive orientation strategy that takes into account both new entries into its market as well as the maintenance of relationships with its current client base. By doing so the company will in effect be able to continue to dominate its current niche market and ensure its continued success for many years to come. Conclusion It is expected that should the company follow the strategy outline in this particular report it will be able to minimize the risks it will encounter when entering into new markets while at same time ensuring that its client base will be satisfied with the products it sells since they address not only the issue of maintaining grass at a pristine level of condition but addresses the concerns regarding the ecological viability of golf courses. Reference List Costa, M. (2011). First-movers in market for a change of address. Marketing Week  (01419285), 34 (42), 22. Dahlqvist, J., Wiklund, J. (2012). Measuring the market newness of new ventures.  Journal Of Business Venturing, 27(2), 185-196 Hughes, M., Martin, S., Morgan, R., Robson, M. (2010). Realizing Product-Market Advantage in High-Technology International New Ventures: The Mediating Role of Ambidextrous Innovation. Journal Of International Marketing, 18(4), 1-21 Juste, V., Lucia-Palacios, L., Polo-Redondo, Y. (2009). Franchise firm entry time influence on long-term survival. International Journal Of Retail Distribution  Management, 37(2), 106-125 Park, H., Steensma, H. (2012). When does corporate venture capital add value for new ventures?. Strategic Management Journal, 33(1), 1-22. Relationship and innovation orientation in a business-to-business context. (2010). South  African Journal of Business Management, 41(4), 59. Smeets, R., Yingqi, W. (2010). Productivity Effects of United States Multinational Enterprises: The Roles of Market Orientation and Regional Integr ation. Regional  Studies, 44(8), 949-963. This case study on Greener Pastures was written and submitted by user Aiden Wheeler to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.